The Zen Diamond Company.

Zen Diamond, the largest manufacturer of diamond jewelry in Europe and the No. 1 exporter of precious stones in Turkey, has plans to enhance efficiency and boost productivity during the global economic slowdown, a top company executive has said.

James: Because nothing says materialism like Zen!! And nothing could be further from the teachings of Zen than using the advertising tag line, "Diamonds are Forever" as we all know that nothing is forever. In the end Zen is just a word and I'm not going to let anger and other unskillful feelings arise because of a word.

Still you'd never see the Jesus Diamond company or Christ Wine. Maybe they could put a copy of the Diamond Sutra in with each diamond product. That might even things up with the consumerism/materialism message of the diamonds.

~Peace to all beings~