Branding

We have a conversation going over on Persist: The Blog this week about "branding." Do you have any thoughts about this? Does the idea of branding appeal to you? Is it a necessary evil for one who's involved in creative work--perhaps even for a blogger--if one wants to be "successful"? Or is it anathema? I'd really love to have the input of The Buddha Diaries readers, since so many of you are clearly creatively-inclined. If the topic pricks your interest, it's an easy hop over to Persist: The Blog, where you can either "comment" as usual, or send lengthier thoughts to me vie the email address given in the sidebar. It's my hope to make the site as interactive as possible, and not just a place for me to bloviate!